Do you mean to say Gautam is giving money to charity from movie ticket sales? :lol2:
I don't think businessmen (esp movie producers) are that dumb to spend money for EU orchestra etc, thinking that somehow it would translate into theater crowd. Agreed it could help in selling at a higher price to distributors but they won't simply spend without being calculative IMHO.
Ofcourse I'm from old-school-thought, but tell me, if Jaya TV paid for the program rights or the producer is paying Jaya TV to show the event (as marketing / publicity spend)?