:omg: Every minute, the followers count keep increasing :omg:
When i checked this morning, it was 177512. Soon after few minutes, when i refreshed it was 177572. After FEW SECONDS, i refreshed to see 177585 :o
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:omg: Every minute, the followers count keep increasing :omg:
When i checked this morning, it was 177512. Soon after few minutes, when i refreshed it was 177572. After FEW SECONDS, i refreshed to see 177585 :o
200,00+ now. Kutcher ellaam chance illai'naalum, #1 followed Indian in less than a month :yes:
from cricinfo:
Nitin Kesarwani: "Here back in India, census 2011 is underway. So, Government requested Tendulkar to join twitter, just to cross check their numbers."
:lol:
:lol: :lol:Quote:
Originally Posted by littlemaster1982
:lol:
Quote:
Originally Posted by littlemaster1982
:lol:Quote:
Originally Posted by littlemaster1982
Ashton who? A newspaper is campaigning to make Sachin Tendulkar the most-followed person on Twitter. We've got some advice for Mr T on what he can do to help the process along.
Samantha Pendergrast
May 11, 2010
Comments: 14 | Login via | Text size: A | A
Damn, this is going to cut me down to 30 words a minute © Indian Premier League
Related LinksPlayers/Officials: Sachin Tendulkar
Teams: India
Say you've got an owie. Once the site is back up after days of "server trouble", the commiserations will flood in. "I had an owie once. It hurt like hell" or "Sachin, I banged my elbow so I could feel what it was like to be you".
Increase in followers: 50,000
Tell Atul Kasbekar to stop commanding everyone to follow you. It's annoying to be ordered to do things by someone when you don't know what he's famous for.
Increase in followers: 100,000 minus AK
Tell us what you really said to Rahul Dravid after he declared the innings with you on 194 in Multan. So you said you were "disappointed" but did you march into the dressing room and point the bat to his chest and say, "You and me, outside, right now, punk"?
Increase in followers: 200,000
Start a sledging war with Shane Warne. Tell him you know you are the chief character in all his nightmares. Tell him after the Sharjah series in 1998 you wanted to retire because batting against him was embarrassingly easy. Tell him Bradman told you that he liked you better and thought Warnie was a bit of a chump. Tell him you know what he did last summer.
Increase in followers: 500,000
Announce you'll write a tell-all book. On Twitter. One hundred and forty characters every day, covering 20 years in cricket. Children will indeed grow up listening to your stories.
Increase in followers: 1,000,000
Put your Ferrari up for auction on the site. Since no one can actually afford it, you'll get to keep it and increase your following. Of course, requests to test-drive it will have to be dealt with, but that's little trouble compared to the joy of going on Oprah to tell her how you got past Ashton Kutcher.
Increase in followers: 2,000,000
Declare that you now remember what Harbhajan Singh really said in Sydney two years ago, and that you are considering blackmailing him in exchange for your silence. Then let readers vote on what you should do.
Increase in followers: 4,000,000 + Andrew Symonds
Tweet "I quit". Once the earth starts rotating again after months of "mysterious violent tremors" throw it off its axis, at least a billion fans will have joined to weep, start cyber riots and threaten to boycott cricket forever if you go through with your plan. Then tweet: "Oops, I think someone hacked my account". While a nationwide hunt is launched for said hacker, millions will follow your feed, the better to rage about how anyone can dare to soil God's Twitter.
Increase in followers: "This service is temporarily unavailable"
Tell us what you think. Send us your feedback
:lol:
http://www.cricinfo.com/page2/content/story/459201.html
270,260
270,265
270,271
ada pongaiyaa the rate increases with every refresh..
The Man 8-)
DADAHERE
twitter rocks. From now on i will be regular because of tendulkar
Sourav :bow: (Not you hubber pellow)
Annan defends team :bow:.
Quote:
Originally Posted by Sourav
Indian team has to look ahead: Tendulkar
Indo-Asian News Service
Zirakpur, May 13, 2010
Despite being disappointed with the early ouster of the Indian cricket team from the ongoing World Twenty20 in West Indies, Sachin Tendulkar still considers them as the No 1 team.
"We have to remain positive; ups and downs are part of life, not only in cricket but everywhere. We have to ignore all the negative aspects and look forward to improve our performance," said Tendulkar, when asked in Zirakpur, Punjab on Thursday about the patchy performance of the Indian team in the World Twenty20.
"There is always some room for improvement. I know that it's disappointing but we have to look ahead, we should not forget that India is the number one team in the world," he said.
On the issue of the Indian batsmen's weakness against rising deliveries, Tendulkar said: "Players know their responsibility very well. We have to look for options to tackle the short-pitch balls. Gambhir (Gautam Gambhir) is still the same person, he has not changed."
Tendulkar was in town, around 10 kilometers from the state capital Chandigarh, to participate in an event organised by a cement company.
Asked why he has kept himself away from World Twenty20, Tendulkar said: "In 2007, I opted out of the World Cup because I thought that I was not fully fit to play at that time. But later I preferred to keep myself away from it because I did not want to disturb the winning combination of the team."
Sachin had enjoyed a good run in the recently concluded third edition of Indian Premier League (IPL). Mumbai Indians, under his captaincy, had reached the finals but lost to Chennai Super Kings.
"IPL cricket has both advantages and disadvantages. Many cricketers return to their form after playing in it," stated Tendulkar.
On his record ODI double century against South Africa earlier this year, he said: "I never count my records and I only consider them as my contribution to the team. Making 200 was good but it was quite normal. We want to win the 2011 World Cup. It is the dream of the whole country. We have to improve upon our weaknesses and capitalise on our strengths."
http://www.hindustantimes.com/Indian...e1-543200.aspx
Some selected tweets of sir from the last few days
Congratulations to Vishwanathan Anand for making all of us proud again. He truly deserves to be no 1. We r proud of you Vishy....
:clap:
10:34 AM May 12th via UberTwitter
The sea was rough n I can't swim at all ! It was really scary.I had 2 life jackets with me incase something went wrong ha ha ha....
6 minutes ago via UberTwitter
http://tweetphoto.com/22408249 A dear friend of mine sameer with whom I had superb lunch in Alibagh.Delicious (cont) http://tl.gd/1a0g33
Abt the last tweet :
enna velayyattu idhu :lol:
Edhai solreenga? Swimming :?
Tendulkar tweet raises Rs 67L for cancer kids
TNN, May 15, 2010, 01.19am IST
MUMBAI: Call it an outpouring of faith or a measure of star-struck fans. But a single Tweet from Indian willow star Sachin Tendulkar could actually change the lives of many cancer-afflicted children. Twitter fans of the cricketer from across the country and the world — from Malad to Manhattan and from Fort to Florida — reached out to help children after he tweeted on Thursday. :smokesmirk:
In less than 24 hours since the cricketer tweeted on the social networking site for support, the kitty of the Sachin's Crusade Against Cancer in Children showed almost Rs 67 lakh. Several corporate houses and individuals ha signed up to dine with the Tendulkars on May 27 even as around a hundred individuals had electronically sent in sums ranging from Rs 100 to Rs 5,000 for the cause. "It is all about changing goodwill into support for a good cause," says Dr P Jagannath, the cancer surgeon whose website indiacancer.org has roped in Tendulkar for the charity drive.
The campaign's aim is to raise Rs 1 crore as the initial corpus. This would help the group raise Rs 10 lakh each year to help treatment of about 20 cancer-afflicted children. Cancer care is extremely expensive as it involves recurring costs for medicines, tests and surgery. Costs for some childhood cancers run into lakhs. "This campaign seeks to raise funds for children afflicted by cancer anywhere in India and under treatment in any good hospital," says the doctor.
In Mumbai in particular, it is a well-known fact that charity helps parents\patients get treatment. Be it public hospitals such as KEM, Sion or Nair Hospitals or private trust hospitals such as Hinduja, Jaslok or Lilavati, donations into the poor box funds help many pateints from humble backgrounds. Temple trusts and community funding are other known funding agencies.
Tweeting about his new drive on Thursday afternoon, Tendulkar exhorted his 2.85 lakh followers in Twitter-dom to "Join hands with me to give a new lease of life and hope to children afflicted from cancer". Fans can either chip in sums ranging rom Rs 2,000 to Rs 25,000 for the cause and get personally signed mementoes or meet the star to make higher contributions. On May 27, Tendulkar is hosting an exclusive charity dinner in the city for the cause.
Dinner for one would mean shelling out Rs 50,000 while a family outing with the Tendulkars would work out to Rs 1 lakh.
http://timesofindia.indiatimes.com/c...ow/5932775.cms
:clap: :clap: :clap:
manidharil nee Deivam:
http://ibnlive.in.com/news/sachin-sa...0.html?from=tn
Sachin saves life of former teammate
New Delhi: Sachin Tendulkar has saved India when in dire straits several times on the cricket field, but now he has saved the life of a former cricketer as well.
The little master has reportedly paid the bill for the operation of a former team mate, Dalbir Singh Gill. Gill and Sachin were teammates in the india Under-17 team once.
Gill met with a road accident in 2002, after which he suffered major injuries to his legs. He was in coma for eight months and had lost the power to walk.
Gill's mother says she had written to Tendulkar telling of her son's plight, and he offered to help. Now Gill has undergone a hip replacement surgery, which Sachin generously paid for.
:notworthy: :clap:
Sir :clap:
:notworthy: :notworthy:
Every rupee counts.Thanx a lot to every donor for all your support.I really appreciate it.http://bit.ly/sachins_crusade
https://www.indiacancer.org/sachin_thank_u.html
List of Donors from sachin's twitter page. Thanks to all you guys.
A Santosh Kumar, Berhampur
Abhijeet Kumar Rauniyar
Abhijeet V Patole, Dombivali
Abhijit Date, Mumbai
Abhishek Jain, Mumbai
Abhishek Ojha, Hyderabad
Abhishek Sadh, Delhi
Abhishek Sengupta, Kolkatta
Abraham Mathew, Kerala
Ajesh Philip, Hyderabad
Ajitabh Nedungayil Sidhan, Hyderabad
Akash, Sundar Nagar
Amit H Padhye, Thane
Amit Hemant Gawde, Dombivali
Amit Jain, Mumbai
Amit Karia, Chhattisgarh
Amit P Morathkar, Bangalore
Anand Muglikar, Pune
Aneesh Dhruv Devasthale, Noida
Aneesh Kurian, Kerala
Anil Kumar Turumella, Bangalore
Ankit Gupta, Pune
Ankur Handoo, Mumbai
Ankur Pandey, Mumbai
Ankur Rohit Maniar, Surat
Anupam Baruah, Hemgiri Path
Apan Singhal, Delhi
Aravind Ruthvik M, Shimoga
Arth Gupta, Mumbai
Arun Ravi, Anakattu House
Aryan Sawant, Mumbai
Ashish Pandey, Lucknow
Ashutosh, Banglore
Atul Garg, Hansi, Haryana
Atul Prakash Thakur, Jalgaon
Avatara Vara Prasadu, UK
Avinash Bhatt, Mumbai
Avk Kiran Kumar, Visakhapatnam
Baburao Bolla, Mumbai
Baiju P V, Bahrain
Baishakh Mishra
Balagopal P. Menon, Mumbai
Basudev Chakraborty
Bharath Sunchu, USA
Bhargava Ram Kalathuru, Banglore
Bhushan Agrawal, Dhar
Bijoy Kollamparambil Rajan, Kerala
Biju Nambiar, Lonavala
Chinmayanand Jha, Chennai
Cyril Thomas, Vasai
Darshak, Gujrath
Darshan Pardiwala, Kandivali
Deepak Puthran, Dombivili
Deepak R, Nagar
Deepak Sharma, New Delhi
Deepak Yadav, Pune
Denish Vyas, Mumbai
Deoashish Dane, Pune
Dibyendu Biswas, West Bengal
Dr Jayaraman Nambiar, Manipal
Fox It Solutions Pvt Ltd, Hyderabad
Ganesh, Chennai
Gautham C Roy, Mira Road
Geogy Ukkan, Dubai, UAE
Gopakumar.N, Kerla
Gowri R.Varadhan, Salem
Harinder Jit Singh, Noida
Huston Michael Lopes, Vasai
Indrasena Reddy Gade, Noida
Ishita Datta, Mumbai
Jai
Jatin Chopra, Dubai
Jinesh A Kamdar
Jiten, Banglore
Jitendra Parasmal Jain, Mulund
Joel George, Mumbai
Jyoti Iyer
Kapil Bhanot, Ludhiana
Karthikeyan PS, Chennai
Karunanidhi, New Delhi
Kaustubh Bhegade, UK
Kavisha, Bihar
kedarnath nagoti, Redmond WA
Kishore Krishnamoorthy, Vashi, Navi Mumbai
KM Subbiah
Kothandaraman S, Tamil Nadu
Kr.Kannappan, Chennai
Krishna Chaitanya Sayam, Banglore
Krishna Radha, M.S
Krunal Ashok Dhakate, Hyderabad
Madhav, Hyderabad
Madhur Sajwan, New Delhi
Majid Fadra, Mumbai
Manchala Ravi, Bangalore
Mani Kumar Sabbarapu, Hyderabad
Manikanda Prabhu, Banglore
Manikandan R, Chennai
Manish Jain, Navi Mumbai
Manish Singh, Mumbai
Manoj Goyal, Jaipur
Manojkumar Ramalingam, Tamilnadu
Manojkumar Senthilvel, Chennai
Mayank, Bangalore
Mayur Thacker, Bhuj
Mihir Nabar, Mumbai
Mira Viswanathan, Ealing, London
Muralikrishnan, Chirayinkeezhu
Murugeswaran M, Chennai
Naresh Kumar G, Bangalore
Naveen Hanmantgad, Bailhongal
Neelkanth Ghanwat, Mumbai
Neha Aminbhavi, Pune
Nikhil Satam, Dombivali
Nilesh Kotak, Ahmedabad
Nilesh S Khandalkar, Navi Mumbai
Nilesh Sawant, Mumbai
Nishant Kumar, Singapore
Nishant Verma, Noida
Nitin Sharma, Ludhiana
Pathik Joshi, Cuttack
Phanindher Patlola, USA
Prachi, Banglore
Pradeep Devulapalli, USA
Pradeep Maddipoti, UK
Pramod Anant Oka, Mumbai
Prasad Bhagawantarao Kulkarni, Aurangabad
Prasad Bhagawantarao Kulkarni, Aurangabad
Prasanna Kumar Bg, Banglore
Prasanth P
Prasanth R Krishnan, Navi Mumbai
Prashant Manerikar, Mumbai
Pratheesh Rajan, Kazhakootam
Prathyusha Vusika, London
Praveen Nayak, Bangalore
Pritam Sadaphule, Mumbai
Priyanka, UK
Puneet Agrawal, Allahabad
R.V.Balasubramaniam, Chennai
Rahul Thapliyal, Pune
Raja Gopal K, Karnataka
Raja Raman Sundararajan
Rajan Hegde, UK
Rajarajamani K, Bangalore
Rajesh Varatharajan, Coimbatore
Ramesh Yedupati, Vijayawada
Ranadheer V, Bangalore
Ranganathan Thiruvengadam, Thiruninravur
Ranjit Ashokrao Taware, Baramati
Ravi Vadgaonkar, Kolhapur
Ravi Yemineni, Hyderabad
Ravikanth, Hyderabad
Rushikesh Patil, Pune
S Ganesh, Chennai
Sachin Patil, Mumbai
Sachin Ramesh Patil, Germany
Sameer Kumar, Banglore
Sameer Shinde, Mumbai
Saminathan P T, Chennai
Sandeep Kumar Shukla, Ghaziabad
Sangeeta Rawat, Bangalore
Sanket Apte, Houston
Santhosh Kumar S, Banglore
Sarath C, Thrissur
Sathish, Salem
Sathyaseelan Sudheer, Dubai
Satish Purohit, Thane
Saurabh Pachuri, Agra
Saurabh Yadav, Banglore
Sheila Shetty, USA
Shradha Patil
Siddalinga, Hyderabad
Sourav Bagchi, Janakpuri
Sreemoyee Hazra, Mumbai
Sreenath, Kerala
Srinivas Akyana, Hyderabad
Srinivasa Prasad, Bangalore
Subrahmanya Manippadi, Glasgow UK
Sudhakar Manoharan, Houston
Sudhir Samant, Bangalore
Suhas, Mumbai
Sumit S. Sawant, Ambernath
Sunil T Awate, Thane
Sunil Vamsi Pakalapati, Thane
Suraj Premnath, kalyan
Suvojeet Mukherjee, Pune
Swaroop Hegde, Udupi
Tanmai Potluri, Canada
Thaseeshkumar, Thrissur
Udaya Bhaskar Kandikonda, Hyderabad
Ulhas Kanchan, Mumbai
V Bhaskar, Bengaluru
Varun, New Delhi
Venkateshwaran J, Chennai
Vijay Bhore, Osmanabad
Vikash Tyagi, New Delhi
Vinod Ponmanadiyil, Bangalore
Vipul Kamlakar Kadam, Thane
Vishal Pratap Singh Deo, Secunderabad
Vishal Srivastava, Banglore
Vishi Gondi, Goa
Vishnu S S, Kerala
Vivek Haridas, Kerala
Vivek V Tambde, Dombivali
Vivekanand Vadodkar, Kandivali
Vytla Trinath Chowdari, Mumbai
Yogesh Laxman More, Thane
Yogesh Pankhania, UK
Yogesh Rai, Pune
Sandeep, Banglore
Santosh Kumar, Berhampur
Sarath C, Thrissur
Sathish, Salem
Sathyaseelan Sudheer, Dubai
Satish Purohit, Thane
Saurabh Pachuri, Agra
Saurabh Yadav, Banglore
Sheila Shetty, USA
Shradha Patil
Siddalinga, Hyderabad
Sourav Bagchi, Janakpuri
Sreemoyee Hazra, Mumbai
Sreenath, Kearala
Srinivas Akyana, Hyderabad
Subrahmanya Manippadi, Glasgow UK
Sudhir Samant, Bangalore
Suhas, Mumbai
Sumit S. Sawant, Ambernath
Sunil T Awate, Thane
Sunil Vamsi Pakalapati, Thane
Suraj Premnath, Kalyan
Swaroop Hegde, Udupi
Tanmai Potluri, Canada
Thaseeshkumar, Thrissur
Udaya Bhaskar Kandikonda, Hyderabad
Ulhas Kanchan, Mumbai
V Bhaskar, Bengaluru
Varun, New Delhi
Venkateshwaran J, Chennai
Vijay Bhore, Osmanabad
Vikash Tyagi, New Delhi
Vinod Ponmanadiyil, Bangalore
Vipul Kamlakar Kadam, Thane
Vishal Pratap Singh Deo, Secunderabad
Vishal Srivastava, Banglore
Vishi Gondi, Goa
Vishnu S S, Kerala
Vivek Haridas, Kerala
Vivek V Tambde, Dombivali
Vytla Trinath Chowdari, Mumbai
Yogesh Pankhania, UK
:clap: :clap:
Very happy that my friend Dilbir had a successful surgery & I could visit him in the hospital in Ahmd n say hello to him. God bless him...
6:31 AM May 19th via UberTwitter
Just a forward..
Sub: only way that India can win WC 2011 ..
http://tinypic.com/r/z1rnl/6
No offfense to others though :)
My valuation is in runs, not in rupees: Tendulkar
26 May 2010, 0725 hrs IST,Preethi Chamikutty,ET Bureau
Mother’s want their children to be like him. Cricketers in maidansand gullisdream of being him. Companies can’t get enough of him. An exclusive with Sachin Ramesh Tendulkar:
What is the valuation of Brand Sachin?
My valuation is in runs, not in rupees.
Two decades ago you began your career and we have seen you evolve as a player. How has brand Sachin Tendulkar evolved in your opinion?
I think I understand cricket a little better. Yes, from the age of 16 to 37 Sachin has grown, but that’s all I can say. The rest I leave to others to talk about. I have had the privilege of promoting various brands and there have been some top brands and it’s been terrific. I’ve enjoyed this side of my career as well. It has taught me different things, other than cricket. I have picked up a few things about advertising too — a little bit. I have enjoyed my association with various brands over the years.
You are the master blaster on the field, have you managed to master marketing too?
It’s honestly not my job to worry about that. I don’t want to spend hours thinking about something that’s not my profession. But before I associate with any brand, for me it is important to understand whether I should be promoting that brand or not. And I am pretty clear about that.
THE WAGON WHEEL
There are certain brands that I wouldn’t be associated with and then there are other brands that you want to be associated with because you have grown up watching their advertisements. At the end of the day, my profession is to play cricket, to score runs and win matches for India. So eventually I think it is about what I do on the field that is important. As my family tells me, “you worry about scoring runs and the rest will happen.” And that’s what I have done so far and I am quite happy about it.
In your opinion what does brand Sachin epitomise for the masses?
I think in the people’s mind Sachin is still all about cricket, signature lines for brands haven’t replaced cricket.
After Sachin Tendulkar — the player has moved away from the game, how would you like brand Sachin to be built?
We will think about that when the time comes. Right now, my worry is how to score more runs. And it’s a good thing to worry about because that will naturally enhance the rest.
How do you select the brand you want to be associated with?
I look for the reputation, the image. There are certain things that I look for and if the brand meets those requirements then I go ahead with it otherwise I don’t . To me it’s not about the endorsement or hefty cheques, it’s beyond that. I think once you have associated with a brand, it’s a relationship, a partnership that both, the brand and myself want to take forward, work on and make sure that people accept us. Acceptance cannot happen forcibly, it has to be by choice. And the only way to make that happen is to have a good partnership, work together and understand where we both want to go.
How involved are you in the process building the brand?
Well, I am definitely not a marketer, I am a cricketer . But my contribution to the brand comes at the time of advertising. For instance, if I feel there’s something that might work, I suggest it. But these are purely suggestions during the making of a commercial nothing more than that.
The bigger responsibility — cricket or brand endorsement?
Without a doubt, I think cricket is a bigger responsibility. The entire nation depends on us — the team. Cricket is a different ball game, and cannot be compared. But if I have made a commitment, whether onfield or off-field in the form of endorsements , I give it my all as far as brand endorsements are concerned — either in terms of number of hours or days or where the brand wants to take me. We have to go hand-in-hand , so that is also important. But if you ask me what is more important, it is cricket. Because all that I am and all that I have is because I am a cricketer.
http://economictimes.indiatimes.com/articleshow
/5975335.cms?prtpage=1
BE Exclusive: Last leg of Brand Sachin could be the best yet
26 May 2010, 0716 hrs IST,Preethi Chamikutty,ET Bureau
After a gruelling full day shoot at Famous Studios in Mumbai we met Sachin Tendulkar in his vanity van. Looking fresh despite the grind, he apologises for his fisted handshake (due to his right hand webbing injury) before we settle down for a chat with the man. Fulfilling commitments despite the tight schedule and injuries perhaps epitomises Tendulkar both as a player as well as a brand. Nursing an injury that became a top talking point beating all buzz around even the IPL final, Tendulkar took to the grounds with the help of pain killers. But no pill could numb the pain of watching his team lose the match and eventually the title.
However, in his two decades on the field Tendulkar has seen it all. Every time naysayers raised the dreaded finger to declare ‘out’ , the man’s bounced back with intensity and passion. And twenty years is certainly a long time for a cricketer and a brand. Many names have been added as the next big cricketing wonder but their career trajectories have been short. Sachin Tendulkar, the player and brand, to borrow a famous line from Energiser batteries, has gone on and on. With World Cup 2011, the man may well be playing the last big tournament of his cricketing life. Yet, the period leading up to the event could see brand Tendulkar break even more records.
The proof of the pudding is not only the 30,000 runs he has amassed in both the versions of the game or the record breaking double ton in its limited format. It is Tendulkar’s performance in the shortest form of the game that reflects his resilience to remain focused and let the bat do the talking. In IPL 2010, Tendulkar emerged as the highest run-getter accumulating 327 at an average of 109, thus putting to rest the debate on whether T20 is only for players in their 20s. Beginning in 1989, Tendulkar’s journey mirrors the evolution of the game and India in general over the last two decades. “Sachin created for India and for Indians a larger sense of being able to dominate the world in some way. It was a new experience for us,” says Santosh Desai, MD & CEO, Future Brands.
If consistency is the second name for the man on the field, off the field he remains a favourite with brands. Sure, brand Tendulkar’s share of voice trails behind brand Dhoni and so does the list endorsements. But after two decades in the fray, brand Tendulkar is more about quality than quantity; more about premium than volume. Ask the man on his thoughts on brand Tendulkar’s valuation and he says; “my valuation is in runs, not in rupees,” (Read: Thus Spake The Master). Harish Krishnamachar , head of Iconix, the agency that signed Tendulkar in 2006 says brands that have tied up with him have done so because of the stature he has acquired over time. “And some clients have renewed their contracts,” he adds.
HIT&
RUNThe associations, he says, do not hinge on a single match, tournament or score, but a journey over a period of time. So if Boost used Sachin at 16 as a player, today his association with the brand is to project him as a mentor. Even Adidas beginning with plain vanilla endorsement has moved to creating private labels with Sachin. And the evolution of his brand associations reflects the role that Sachin is expected to play on the field — a seasoned player and a mentor to the rest of the team.
While there isn’t a figure one can attribute to brand Tendulkar’s valuation, from 1995, when WorldTel signed Tendulkar for Rs 300 million for a 5-year period, the figure reached Rs 1.8 billion in 2006 with Iconix. And given that Tendulkar has indicated he will be around for the next World cup, observers say the valuation during the last phase of the man’s career could go through the roof. “Tendulkar is the only Indian icon who transcends into one of the biggest global brands of all time and one who has been able to translate his personal iconic touch into launching, building and sustaining brands in the consumer mindspace,” says Vinit Karnik, national director, Group M ESP. Anirban Das Blah, MD, Kwan thinks that Tendulkar associates with brands that are willing to pay the price, “He will not associate with a negative brand and chooses to associate with niche and premium products,” he says. Prahlad Kakar of Genesis Films who has worked with Tendulkar since his Pepsi days says, “earlier he was not particular about brands, but since WorldTel took over his management, they have chosen only big and prestigious brands for him. We shot him for a film on Ujala Blue and I think he accepted the campaign because it spoke about being truthful. So now I think he is taking very calculated decisions based on vision and inspiration rather than only whether it’s a multinational brand or not,” says Kakar.
Tendulkar as a brand has also undergone a change. Kakar of Genesis says, “At 16 he was extremely shy and a horrible actor. But as the years went by, his confidence not only on field but also off-field kept increasing. Today he has become consummately a good actor,” he says. Most brands managers we spoke to swear by his professionalism to the job, “Sachin is a very sharp individual. He understands the intent and purpose of communication rather than just the content. In any of our briefs, he value adds enormously,” says Alok Bharadwaj , senior VP of Canon. Kakar shares an anecdote. When the ‘Sachin Aala Re’ film was shot Tendulkar had used a fly squatter in the film to hit a ball. But after the film was shot, Tendulkar wanted to replace the fly squatter with at least a wicket, “He said the fly squatter makes me look bigger than the game and I shall never be bigger than the game. He understands his position and his place in history,” says Kakar.
The phenomenon called brand Tendulkar has not been built on attributes like astute business sense, understanding the customer, etc but on simplicity , honesty, performance and humility . Besides the brand fit, Rakesh Malhotra, founder & CEO, Luminous Power Technologies says, “Sachin is real. He is popular in India across all age groups and his popularity transcends the boundaries of religion , caste and regions. In ad terms, he has the performance connect plus the personality connect.” V L Rajesh , head of marketing , ITC Foods adds; “Sachin is a once in a lifetime figure, and at the top of the pile, but even then his humility epitomises excellence. He wears his greatness very lightly and is a wholesome personality in every sense. This fits very well with our portfolio of brands that he endorses,” he says. Peter Philips, head of group sponsorships – APac, RBS adds that the association allows flexibility to use Sachin according to the business requirements on the ground. “He works across many different marketing requirements,” he says.
Despite the lean patches, brand marketers and observers say Tendulkar has been able to overcome the hurdles not merely by resting on his laurels, but by sheer performance. The last 24 months, many say, is the booster Tendulkar needed to the World Cup next year. Blah of Kwan thinks that if Tendulkar had hung up his boots three years ago then things would have probably been a little different. “What has happened
over the last two or three years is the redemption of Sachin — whether it was the IPL this year or the form he has shown for the last two-three years. The last two years has seen the redemption and gratification of Sachin in a way that his normal career would not have had. And that puts him on a pedestal that no one can compare to.”
Indeed an example of the Godlike following was demonstrated when Tendulkar joined Twitter, where he broke all records. But breaking records or achieving another milestone no longer makes brand Tendulkar. It’s the ability to consistently deliver despite the pressures, both physical and emotional that makes him a darling of the masses and of course, the brands too.
1995
Rs. 300 mn
WorldTel signed a record five year deal with Tendulkar
2001
Rs. 800 mn
The deal was renewed by WorldTel for another five years for Rs 800 mn
2006
Rs. 1.8 bn
ICONIX signed the deal for a whopping Rs 1.8 bn for a five year sports management contract SOURCE: GROUP M ESP
http://economictimes.indiatimes.com/....cms?prtpage=1
nice one though..... practically speaking....we wouldn't go to the quaterfinal leg itself.... (No Offense meant to anyone including our Sir Sachin Tendulkar)....Quote:
Originally Posted by Yuvi
I think this WC is India's best chance for lifting the cup...remember the fact that the WC is in India...and we are currently the no. 2 side in ODI's.....Quote:
Originally Posted by leosimha
http://www.youtube.com/watch?v=7gXPm...eature=channel
Sachin Tendulkar Best Skills Emotion Compilation part2 HD HQ
As i expected the uploader has used "Ludovico Einaudi's - Primavera" track for this video. The first part is this one
http://www.youtube.com/watch?v=2LfjN...eature=channel
Sachin tweets for charity, India responds with 1.25 crore
The News Heading :clap: :clap: :clap:
News followed in the next post.
Press Trust of India
27 May 2010 (Mumbai)
Read more at: http://cricket.ndtv.com/storypage.as...20100142327&cp
A simple message from Sachin Tendulkar on his twitter page is enough to raise Rs 1.25 crore in two weeks and the beneficiaries would be the children of the veteran batsman's project "Sachin's Crusade against Cancer in Children".
"Sachin just tweeted once two weeks ago and overnight lakhs came in donations. Over Rs 125 lakhs have been collected," Dr P Jagannath of the "Crusade against Cancer Foundation" said at a press conference here on Thursday.
"This is an astounding figure and is probably the highest that has been collected by a single celebrity in India for a single fund raising event," Dr Jagannath said, adding he had approached Tendulkar through his wife Anjali for the cause.
"I approached Dr Anjali Tendulkar who is a paediatrician and known to me through some friends. She convinced Sachin for this cause," he said.
"In the last one week itself over Rs 30-40 lakhs have been collected for the project which reaches those in the low income group in India. An expert panel will access the medical and financial needs and offer better treatment as well as the dosages," he said.
The project is close to the champion batsman's heart and Tendulkar issued a statement terming it "as the most satisfying contribution" in his life.
"Every child is precious and bringing the smile back to the child and lighting a new life is the most satisfying thing one can dream of," Tendulkar said about his project.
"I'm grateful to all the donors in every part of the country who rallied behind me in my effort to save the lives of children afflicted with cancer. This is the most satisfying contribution in my life," the batting great said.
Dr Jagannath said that what was most interesting among the contributions were those who donated Rs 100 and 200.
"Corporate India has responded well (to Tendulkar's appeal). What is heartening is we have received donations for as little as Rs 100 and 200. This shows there are people who feel for the cause and have contributed whatever they could," he said.
"I'm surprised why other celebrities have not used this medium (Twitter) to raise funds (for charity)," he added.
Dr Jagannath said Tendulkar and his wife Anjali were also scheduled to take part in a fund raising dinner tonight.
Read more at: http://cricket.ndtv.com/storypage.as...20100142327&cp
great!!Quote:
Originally Posted by ajithfederer
Tendulkar has words of wisdom for under-12 group
By: Clayton Murzello
Date: 2010-05-27
Tendulkar proves that you never become bigger than your guru
Organizers of a recent under-12 cricket tournament at the Indian Gymkhana in Matunga did not get their hopes too high when they requested a busy Tendulkar to make an appearance to watch the final last Saturday. The final featured his 10-year-old son Arjun, who played for MIG Cricket Club against Vasai Cricket Club.
Gen Next: Captain Prithvi Shaw (left) and vice-captain Arjun Tendulkar (right) hold the Indian Gymkhana under-12 winner's trophy as Sachin Tendulkar and Ramakant Achrekar look on at Matunga on Saturday
To the organisers' surprise, the batting maestro arrived well ahead of the prize distribution function to be presided by his coach Achrekar. According to Indian Gymkhana's enduring torchbearer K Satyamurthy, Tendulkar refused to budge before Achrekar arrived, saying, "let my guru come."
"Considering his schedule, there was only 30 per cent chances of him coming. I was touched by the man's manners. Achrekar arrived at 4 pm and Sachin escorted him to the presentation area. When Arjun saw him, there were no dramas. 'Hi Papa' was all the kid said," said Satyamurthy, who has served Indian Gymkhana as player and administrator.
Arjun won a prize for the biggest six of the tournament, hit during an earlier match and Sachin was keen to learn about the kind of elevation the ball got. When someone spoke in terms of "floors", the cricketing great was chuffed.
"When Arjun arrived to collect his prize, Sachin asked him to touch Achrekar's feet," informed Satyamurthy.
Probably, the finest part of the evening was when Sachin delivered a little speech, which according to Satyamurthy, went like this: "The winners (MIG CC) must try and retain their honour and to the losers (Vasai CC), it's not the end of the world if you lose one tournament. You should try and win next time. Always play the game sportingly; respect the umpire's decision. Remember, there is a God up there watching, so play the game in the right spirit."
Sachin Tendulkar does not have to play a ball to inspire a group.
http://www.mid-day.com/print.php?pat...nder-12.htm%27
Sachin - The bowler
http://www.youtube.com/watch?v=Br6JnKpOWEE
Tendulkar: Chennai 100 my best
Mumbai: Sachin Tendulkar, on Thursday, rated the century he scored in Chennai against England that helped India chase 387 runs in the fourth innings soon after the 26/11 terror attacks in Mumbai as the best of his career.
“It was not about the Test match but about something which happened two weeks before that. Something that had happened in Mumbai. It was difficult to prepare for a Test (under those circumstances). It was gracious of England to come here,” Sachin, who alongwith wife Anjali, hosted a fund-raising dinner for the ‘Crusade against Cancer Foundation’ here.
Dr P Jagannath of the Foundation said the overall donations received had crossed over Rs 1.30 crore. Jagannath said a simple message from Sachin on his Twitter page was enough to raise the money in two weeks. (PTI)
http://www.telegraphindia.com/110052...y_12496493.jsp
Latest tweets from Tendulkar!!!
# Laid the foundation stone of Lata Mangeshkar's hospital in Pune.Even when she speaks it sounds melodious.Wud love 2 hear her sing live again about 5 hours ago via UberTwitter
# @push_1986 Hi Push, how r u doing? Hp all well with u n ur family. Best wishes to everyone @ home. about 12 hours ago via UberTwitter in reply to push_1986
# @bindu_zest dear bindu wish u many happy returns of the day. Hv a wonderful year. about 13 hours ago via UberTwitter in reply to bindu_zest
# @Harshit_Mehta Hi Harshit how r u doing ? Hp all well with u n ur family. Keep smiling... about 20 hours ago via UberTwitter in reply to Harshit_Mehta
# Just got bck frm Crusade against Cancer dinner.Touching to hear stories of the young survivors.I hp we continue to help more cancer patients about 20 hours ago via UberTwitter
Thanks a lot for posting this AF. Somehow I liked the first one more :) Doesn't mean this isn't good.Quote:
Originally Posted by ajithfederer
No IPL parties...that’s how I am: Tendulkar
Express News Service Posted online: Sat May 29 2010, 02:48 hrs
Pune : For Sachin Tendulkar, the game is of paramount importance. That’s why he chose to skip IPL parties.
Answering a query on whether the parties should be blamed for India’s debacle at the T20 World Cup, he said: “While the issue of IPL parties being a reason for the poor performance of the team is debatable, we all know that as players we need to be more responsible and get our priorities right... I cannot speak for others...I didn’t attend any of those parties, because for me it was more about focusing on the next game. Maybe that’s how I am.”
The ace cricketer, in the city to lay the foundation stone of the superspecialty building of the Deenanath Mangeshkar Hospital, looked his casual best in a pair of blue denims and white shirt as he shared the dais with Bharat Ratna Lata Mangeshkar, Pt Hridaynath Mangeshkar and the medical director of the hospital, Dr Dhananjay Kelkar.
Tendulkar said tournaments like the IPL might have increased popularity of the shorter version of the game, but test cricket would never fade from the scene.
Speaking on recently helping Dalbir Singh, with whom he played under-15 tournaments, by bearing the cost of his surgery, Tendulkar said, “I don’t do this for attention or adulation, but for the satisfaction that comes from helping someone.” He said he had always been involved in charitable activities but it was only recently that they were coming to the open.
Asked whether he would ever be part of the newly formed Pune IPL team, he said he hadn’t given it a thought. “Who knows what will happen in future? For me, it’s always the game. It was so when I started playing and it is today.”
Talking on being game-fit, Tendulkar said mental fitness was as important as physical agility. “This was the major reason I decided to quit T20 in 2007, as I did not feel I was up to the rigours of the game then,” he said.
Lata Mangeshkar was all praise for Tendulkar. “He is like a younger brother. I haven’t met him a lot but whenever we do, I always speak to him about the game and his enthusiasm for the same keeps growing with every match. I must confess, whenever I sit down to watch him play, I lose track of time. He is a Vishwa Ratna.”
Sachin praised Lata for the innumerable songs, all equally excellent, she had rendered making it tough to choose one as a favourite. But Tendulkar feels he can rate Aye Mere Watan Ke Logo as a favourite.
He also appreciated the work done by doctors at the hospital saying sportspersons just entertain people but doctors do a bigger job of saving lives.
The hospital building will be 18 storeys spread in area of 6,00,000 sq ft and cost Rs 110 crore. The hospital will feature nuclear medicine, liver transplant, cardiology and cardiothoracic surgery, neurology and neurosurgery departments, plastic and cosmetic surgery, sports injuries and sport medicine, oncosurgery and laser surgery and urology and urosurgery departments.
http://www.indianexpress.com/news/no...ulkar/625838/0
this is the difference between Sachin & the rest...Quote:
Originally Posted by ajithfederer
TRUE ROLE MODEL FOR THE YOUTH :clap:
Sachin Tendulkar
It is alleged that the little master was offered a cool 5 per cent of the Kochi franchise (an approximate value of Rs 85 crore) as sweat equity. Reports from Pune also hint that he may be wooed by the Sahara Group. But Mumbai Indians and Reliance Industries are not ready to lose the biggest brand of them all. Tendulkar’s affinity for Mumbai is only too well known and it will be nothing short of a miracle if he is persuaded to move out of Mumbai.
http://www.deccanchronicle.com/suppl...l-reloaded-953