Originally Posted by The Economic Times
CHENNAI: For an industry that has seen few hits this year, everyone was waiting for the ‘superhero’ touch of the Vikram-starrer Kanthaswamy. Despite
opening to a houseful weekend at 20 theatres in the city last Friday, the film’s fate at the box office (BO) is still unclear with occupancy dwindling each day.
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There has been just one superhit in over 70 releases made at a collective budget of Rs 350 crore this year — the Suriya-starrer Ayan — apart from smaller successes like Vennila Kabadi Kuzhu, Padikathavan and Naadodigal. Compared to the January-July period last year, when the losses were around Rs 50 crore, this year’s figure is much higher at Rs 80-100 crore, according to an industry tracker.
The industry has lost a lot of money because there haven’t been good films, veteran distributor Tirupur Subramanian told ET. "Most of the films releasing in the next couple of months will have good openings because of the star cast. But the BO collections will seal their fate. It will become difficult for the industry to survive and continue if we have any more flops."
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