My Entrepreneurship Project on Mcmutton(I need help)

[girishk14]

Hi everybody. I need all of your help for a project I have assigned to do at school. Entreprenurs out there, give me suggestions.

This is some thing called Mcmutton. I am sure all of you have seen Mcdonalds. This is just another version but it is made of mutton and is mutton burger.

My group's task is to come up with a marketing strategy for this product. We are supposed to conduct surveys and interviews. Then, we are also supposed to make SWOT and PEST analysis. We also have to think of methods mto advertise our new product.

So please...give me some suggestion...

[great]

SWOT and PEST analysis thats kewl man !!! Which standard you are in !!

[girishk14]

SWOT and PEST analysis thats kewl man !!! Which standard you are in !!

Secondary 2 in Singapore

That is 8th Standard in India...

S - Strength
W - Weaknesses
o - Opportunities
T- Threats

P- Political
E- Economic
S - Social
T- Technological

[Shakthiprabha.]

:shock:

IN 8TH STANDARD

u talk about SWOT!

wow?!!!

[girishk14]

I don't know..in Singapore..especially good schools, they teach these things. They also teach us some other things like Boston Matrix and Market Turnover.

I need ideas for this project. I need examples of promotions

[great]

SWOT and PEST analysis thats kewl man !!! Which standard you are in !!

Secondary 2 in Singapore

That is 8th Standard in India...

S - Strength
W - Weaknesses
o - Opportunities
T- Threats

P- Political
E- Economic
S - Social
T- Technological

:lol: :lol: I know whats SWOT and PEST girish !! Ok whats ur project all about can throw more light on ur project, so that i can suggest few points :roll:

[Hulkster]

Marketing ah..:shock::shock:..i just did that a while back...:)

[Hulkster]

You want suggestions for how to advertise your product or you want help on how to do those analysis?

[great]

GIrish, are you supposed to frame from objective-questionnare-sample-interprtation.... What kinda project is yours !!!

[girishk14]

a marketing strategy is what we need.

I need slogans and logos. My group has come with a mascot called Oliver the lamb.

I need ideas on mutton burger making recipes. Any cooks out there can help me. I need to find out what people like. I need to find out what ingredients are needed for this product. I need to write a 5000- word report on advertising strategy.

[Shakthiprabha.]

hey if u have burger........

i recently saw a forwarded mail on GREAT ADVERTISEMENTS.

It was done using good webdesinging sw. nevertheless u can thtink bout it.

It had a slogan which said

"wow..... that big a burger"

and then a woman with bandaid on both egdes of her lips :D

looked very creative.

swot analysis yes ive done that. (long ago though)

we had PERT analysis
but PEST is unheard of

[girishk14]

[tscii]
GIrish, are you supposed to frame from objective-questionnare-sample-interprtation.... What kinda project is yours !!!




Survey on Mcmutton preferences


We are a group of students doing a project work about Marketing Mcmutton. The Mcmutton is a burger similar to the McChicken of Mcdonalds except the fact that it made of mutton instead of chicken. We are conducting this survey to find out people’s views and opinions about Mcmutton – the new burger sensation to hit town.

We thank you for your time on doing this survey


1) What is your age?


2) What king of vegetables do you like?

(a) Onions (b) Lettuce (c) Tomatoes


3) Of these two sauces, which would you prefer?

(a) Djourn mustard (b) Spicy Teriyaki sauce


4) What kind of bread do you prefer?

5) Do you like your meat …?

(a) Rare (b) cooked (c) well done


6) Do you like your meat to be fatty?

(a) Yes (b) No

7) Would you like your burger with high or low fat?

(a) High (b) Low


8) Of these available drinks, which do you like best?

(a) Orange juice (b) Milk (c) Lemonade


9) Which part of the meat do you prefer?


10) Do you like your burger spicy or normal?

(a) Spicy (b) Normal

11) What would you like with cheese?

(a) Chicken breast (b) Chicken bacon strips


12) Should mutton be cooked with …

(a) Spices (b) Honey


13) If so, what spices would you like?

(a) Basil leaves (b) cinnamon (c) Parsley flakes


14) How would you like your mutton prepared?

(a) Grilled (b) Smoked (c) Barbeque


15) Would you like your mutton to be chewy?

(a) Yes (b) No


16) What price range would you prefer?

(a) $2 (b) $2.50 (c) $3


17) How many mutton patties would you like to be piled up inside the burger? _______


18) Would you like a spicy ‘flaming’ burger?

(a) Yes (b) No


19) Do you like mutton?

(a) Yes (b) No


20) Would you like boiled vegetables?

(a) Yes (b) No


21) Would you like your burger to be oily?

(a) Yes (b) No


22) What kind of oil would you like your burger to be cooked in?





23) What promotions would you like?


23) In your opinion, which is the best place to import our meat from?




24) Would you like our restaurant to be air-conditioned?

(a) Yes (b) No


25) Do you have any suggestions about the product?



__________________________________________________ ________________________


26) Where would you like the restaurant to be located?

(a) King Albert’s Park (b) Orchard Cineleisure (c) Bishan Junction 8


27) What food item should be given to a customer if not served in time?

(a) French fries (b) Hash browns (c) Onion rings

28) What should the discount percentage for McMutton be when it is promoted? _____________

29) What kind of ambience would you like in our restaurant?

(a) Classical (b) Modern (c) Partly classical and partly modern

30) A cartoon character, Oliver the Sheep will be our promotional figure. What sort of Oliver-related toy would you like to be included in meals?

(a) Stuffed toy (b) Plastic action figure (c) Trading cards

[Hulkster]

Well slogans and logos should be short and be original....and usually they must have a catchphrase inside them.

Lets say since your doing about mutton

we can say "Kick chicken,lick mutton"

[girishk14]

I am glad that many people are trying to help. Thats the way people..continue giving me all the suggestions u hear about through this thread.

The thing I posted is our group's questionare

[great]

You have made some 30 questions !!! No one would be interested in filling this many question, bring it to 15 and dont put any open ended question max you can have 1 or 2 . You can put ur questionnaire online also . I would give you the link,in the first question give option like under 20, 20-30 etc like wise. I would go through ur questionnaire bit later.

Bye

[great]

hey if u have burger........

we had PERT analysis
but PEST is unheard of

SWOT is very common after that ppl go for PEST :) there are many thing

[Shakthiprabha.]

///////////Lets say since your doing about mutton

we can say "Kick chicken,lick mutton"//////////////

whoa! thas really nice :clap:

how botu these


"Ever been a glutton?
Taste our mutton!"

"go wanton, with our mutton"

yet, I feel hulk's slogan was really catchy :D

[girishk14]

We are not supposed to use all the questions. Only some of it will be put it into the real questionare.

I and my friends have just arranged to meet later. We will be interviewing the Mcdonalds manager.

Any ideas for what questions to ask him...

[girishk14]

hey if u have burger........

we had PERT analysis
but PEST is unheard of

SWOT is very common after that ppl go for PEST :) there are many thing

Exactly...what are the many other types of analysises? I only know PEST, SWOT and BOSTON MATRIX. I need more types

[Hulkster]

///////////Lets say since your doing about mutton

we can say "Kick chicken,lick mutton"//////////////

whoa! thas really nice :clap:

how botu these


"Ever been a glutton?
Taste our mutton!"

"go wanton, with our mutton"

yet, I feel hulk's slogan was really catchy :D

Thanksu akka....yeah appadi thaan...that is the type of slogans they look out for...:D

[girishk14]

///////////Lets say since your doing about mutton

we can say "Kick chicken,lick mutton"//////////////

whoa! thas really nice :clap:

how botu these


"Ever been a glutton?
Taste our mutton!"

"go wanton, with our mutton"

yet, I feel hulk's slogan was really catchy :D


BILLIONS OF THANKS Those three are great slogans

[Hulkster]

Marketing is a very broad subject....theres the 7 Ps analysis which you could use.

[great]

Marketing is a very broad subject....theres the 7 Ps analysis which you could use.

7ps are not required for such project. Just SWOT and Pest is more than suffice

[girishk14]

'Kick Chicken, Lick Mutton' is a very good idea. It indirectly carries a message and is something the normal person won't really understand. It also rhymes very well.

What are the 7Ps?

[Hulkster]

Oh i guess great sir might be right then...7 Ps mean price,product,place,promotion strategy..matta 3 ps maranthu pochi.


You can also try market segementation strategy..i guess that should be good.

[girishk14]

What is market segmentation?

[Hulkster]

Market segmentation strategy is you divide the market into these segmentations

Geography - by region,market size,market density, or climate

Demographics - age,gender,ethnic background,income,or family life cycle stage

Psychographics - motives,lifestyles,personality

Benefits of the product

Volume of product usage - heavy,medium or light

[sgokulprathap]

Oh i guess great sir might be right then...7 Ps mean price,product,place,promotion strategy..matta 3 ps maranthu pochi.


You can also try market segementation strategy..i guess that should be good.

Other 3 Ps are People, Process, Physical Evidence

[Hulkster]

Market size is for example how much is mutton used in the market.

[Hulkster]

how much is mutton used in the place/country/world i mean.

Nanri gokul sir...:)

[sgokulprathap]

appadiye adichu dhool kelapunga Hulk

[Hulkster]

kelappuraen kelappuraen....ellam unga aasirvathathil gokul sir...:notworthy:

[Lambretta]

Marketing ah..:shock::shock:..i just did that a while back...:)
So did I wen I was in sing...:)
'was glad wen my project was finally over! :P :lol:

[Hulkster]

:lol: neengaluma....can be quite boring when you listen to the teacher droning about the various strategies....nalla velai it was only a elective module..phew

[Lambretta]

:lol: neengaluma....can be quite boring when you listen to the teacher droning about the various strategies....nalla velai it was only a elective module..phew
Ille actually we had a very good lecturer for this.....but my friend & I who wer doing this (project on sum veg. fast food w. our own made up name!) together, took it um...easy until the last few days to submit the project! :oops:
We spent the last 2 days sitting in Changi Airport to finish the project......didnt turn out as well as expected but we managed to pass! :D

[Hulkster]

Pass pennitaengelae...athuvae nallatha pochi...my lecturer was quite lenient and straight to the point..but enna irunthaalum for my mandai: too much theory = kilinchichi.

[girishk14]

IDeas please........ :D :D :D

[Lambretta]

IDeas please........ :D :D :D
Oh yea forgot to ask u- r u doing this project alone? Werent u allowed to take partners for this? :?
I did it together w/ my friend.....

[girishk14]

Ya..this is a 5-people group work. However, two of my members are slackers and three of us do a lot of work.

EVERYBODY...I HAVE GOT THE GUIDELINES FOR MY PROJECT

I WILL POST THEM SOON AND THEN ALL OF YOU WILL KNOW HOW U CAN HELP ME

[girishk14]

You will be presented with a sceneria where your group is the Marketing Team in charge of a new product for an establishment company. You will use the marketing knowledge and your creativity for this prject.

As the marketing team for this new prduct called Mcmutton, ur end product will be a proposal for ur company. This proposal should include:

-A customer analysis
-a competitor analysis
-a SWOT and PEST analysis
-how you conducted your research
-what are the finding of your survey/interview
-how your research influenced your marketing strategy
-what is your marketing strategy

These are the main guidelines for this project of mine. ANY IDEAS???

[girishk14]

please everybody...give me ideas

I have written clear guidelines